If you are interested in online advertising, it pays to understand and consider Google AdWords. Google earned over $95 billion (approximately 86% of its revenue) from advertising last year because their pay-per-click (PPC) advertising model is highly effective. Whether you are an entrepreneur who’s just starting or have millions to spend on advertising each month, you need to have AdWords on your radar.
If you’re already proficient at online advertising and promotion, you may be able to learn AdWords on your own or hire a suitable employee. Some people run their paid search strategy in-house.
But most business owners and managers already have their hands full with running a successful business or even already using a Facebook advertising agency, and the complexity and long learning curve of AdWords are obstacles to successful PPC campaigns.
Big and small businesses often choose to hire a professional agency to assist with implementing and running an AdWords campaign. Hiring or training one employee may be less cost-effective than going outside your company.
A PPC agency that specializes in Google AdWords can provide you with valuable advice, devise short- and long-term strategies, and save you time and money navigating the world of pay-per-click advertising.
Unfortunately, when it comes to choosing an agency to assist with AdWords, beginners may find it difficult to select the right agency – or even to understand what the differences are between one PPC agency and another. There are hundreds of agencies out there, but unless you know a thing or two about AdWords, it’s hard to choose the right one.
I’ve put this guide together to make your life easier. I’ve compiled the most important facts to consider when choosing an AdWords agency, so you can learn the basics without putting in hours of research. I’ve also combed websites and read hundreds of reviews of different providers to bring you the best of the best in the world of AdWords agencies.